Glossary

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API

API explained: definition, functionality, B2B use cases, and benefits for marketing, sales, and MarTech integrations.

Adressqualität

Adressqualität erklärt: Bedeutung, Funktionsweise und Rolle sauberer Adressdaten im B2B-Marketing und in der Direct Mail Automation.

Attribution

Attribution erklärt, wie Marketing- und Vertriebsmaßnahmen im B2B messbar bewertet werden und welchen Beitrag einzelne Touchpoints zum Geschäftserfolg leisten.

Automated postal mailings

Automated direct mailings connect marketing automation with physical direct mail. Learn how they work, typical B2B use cases, and key benefits for marketing and sales.

CRM

CRM refers to systems and strategies for managing B2B customer relationships. This glossary entry explains how CRM works, its use cases and its value in marketing and sales.

CRM-Integration

CRM integration explained: definition, functionality, B2B use cases, and benefits for integrated marketing and sales operations.

Conversion Rate

Die Conversion Rate misst, wie effektiv Marketing- und Vertriebsmaßnahmen im B2B tatsächlich zu Anfragen, Leads oder Abschlüssen führen.

Cost per Acquisition (CPA)

Cost per Acquisition shows how much B2B organizations spend to generate leads, inquiries, or customers.

Cross-Selling

Cross-selling expands B2B customer relationships through complementary products or services. Learn how companies implement cross-selling in a data-driven way.

Customer Data Platform

Customer Data Platform explained: definition, functionality, B2B use cases, and benefits for marketing, sales, and MarTech.

Customer Journey

The customer journey explains the full B2B buying process across all touchpoints. Learn how it works, key use cases and its value in marketing and automation.

Customer Lifetime Value (CLV)

Customer Lifetime Value measures the long-term value of a B2B customer across the entire relationship.

DSGVO

The GDPR defines the legal framework for data protection in B2B marketing, sales, and data-driven operations.

Datenanreicherung

Data enrichment explained: How B2B organizations enhance data to improve marketing, sales, and automation performance.

Datengetriebenes Marketing

Data-driven marketing in B2B uses customer and process data to manage marketing and sales activities in a targeted, measurable, and automated way.

Datenminimierung

Data minimization explained: why using only necessary data matters in B2B marketing and Direct Mail Automation.

Datenschutz im Direktmarketing

Data protection in direct marketing explains how compliant, personalized B2B outreach is implemented across channels.

Direct Mail

Direct Mail in B2B combines physical mail with marketing automation. Learn how it works, typical use cases, benefits, and how it fits into modern sales strategies.

Direct Mail Automation

Direct Mail Automation combines data-driven triggers with automated print and fulfillment processes, enabling scalable, personalized, and measurable physical mail throughout the customer journey.

Direct Mail vs. E-Mail Marketing

Direct Mail vs. Email Marketing explained: differences, use cases, and strategic relevance in B2B marketing.

Echtzeit-Trigger

Real-time triggers explained: definition, functionality, B2B use cases, and benefits for automated marketing and sales processes.

Einwilligung (Consent)

Consent in B2B marketing explained: definition, mechanics, and its role in marketing automation and direct mail automation.

Event-based Marketing

Event-based marketing explained: How event-driven automation improves relevance, efficiency, and conversions in B2B marketing and sales.

First-Party Data

First-party data is owned customer data from direct interactions. This glossary explains how it works, its benefits, and key B2B marketing use cases.

Lead Nurturing

Lead nurturing systematically moves B2B leads toward conversion. Learn how data-driven nurturing aligns marketing and sales.

Lifecycle Marketing

Lifecycle marketing in B2B explained: definition, functionality, use cases, and benefits of data-driven customer engagement across the full customer lifecycle.

Lookalike Audiences

Lookalike audiences in B2B explained: definition, functionality, use cases and benefits for scalable customer acquisition.

Marketing Automation

Marketing Automation explained for B2B: definition, how it works, key use cases, and strategic benefits for marketing and sales.

Marketing Automation

Offline Marketing Automation automates physical B2B marketing activities using digital data and triggers, connecting online and offline communication in a scalable way.

Marketing Automation vs. Direct Mail Automation

Marketing Automation vs. Direct Mail Automation explained: differences, use cases, and integration in B2B marketing.

Marketing ROI

Marketing ROI explains how the business value of B2B marketing activities is measured and optimized.

Marketing Stack

Marketing stack explained: definition, functionality, B2B use cases, and benefits of integrated marketing technology ecosystems.

Marketing Technology (MarTech)

Marketing Technology explained: definition, functionality, and B2B use cases. Learn how MarTech stacks connect data, automation, and direct mail.

Neukundenaktivierung

New customer activation strengthens early B2B relationships after acquisition. Learn how companies use data-driven activation to increase retention.

Omnichannel Marketing

Omnichannel Marketing explained for B2B: definition, functionality, and use cases. Learn how integrated channels and direct mail support consistent customer journeys.

Online Marketing vs. Offline Marketing

Online vs. Offline Marketing explained: differences, use cases, and strategic relevance in B2B marketing.

Opt-in / Opt-out

Opt-in and Opt-out explained: consent management in B2B marketing and its role in Marketing Automation and Direct Mail Automation.

Personalisierte Mailings

Personalized mailings combine direct mail and marketing automation. Learn how data-driven print campaigns work in B2B and what strategic benefits they offer.

Print vs. Digital Marketing

Print vs. Digital Marketing in B2B: how print and digital channels compare, complement each other, and support data-driven marketing and sales strategies.

Print-Mailings

Print mailings are automated, data-driven print campaigns in B2B marketing, connecting physical communication with marketing automation and CRM processes.

Programmatic Advertising vs. Programmatic Direct Mail

Programmatic advertising vs. programmatic direct mail explained: differences, functionality, B2B use cases, and strategic applications.

Programmatic Direct Mail

Programmatic Direct Mail explained: How data-driven automation integrates physical mail into B2B marketing and sales workflows.

Reaktivierungskampagne

Reactivation campaigns re-engage inactive B2B contacts. Learn how companies use customer data to revive leads and customers through automation.

Response Rate

Response rate shows how many B2B recipients actively engage with marketing or sales initiatives.

Retention Marketing

Retention marketing keeps B2B customers engaged long-term, reduces churn, and increases recurring revenue. Learn how companies implement retention data-driven.

Return on Marketing Investment (ROMI)

Return on Marketing Investment shows how effectively B2B marketing spend translates into measurable business value.

Systemintegration

System integration explained: definition, functionality, B2B use cases, and benefits for marketing, sales, and MarTech systems.

Third-Party Data?

Third-Party Data powers B2B marketing by enhancing targeting precision and expanding data-driven automation.

Touchpoint

Touchpoints sind alle Berührungspunkte zwischen Unternehmen und Kunden entlang der B2B Customer Journey. Definition, Funktionsweise und Einsatz im Marketing.

Trigger-Mailing

Trigger-based mailing in B2B explained: definition, functionality, use cases and benefits for event-driven, automated communication.

Trigger-based Mailings

Trigger-based mailings are automated direct mail or marketing actions triggered by specific events, enabling relevant and scalable B2B communication.

Upselling

Upselling increases B2B revenue through targeted offers for higher-value products or services. Learn how companies implement upselling in a data-driven way.

Variable Druckdaten (VDP)

Variable Print Data enables personalized B2B direct mail. Learn how VDP works, typical use cases, and benefits in direct mail automation.

Warenkorbabbruch

Cart abandonment signals high purchase intent without conversion. Learn how B2B companies use abandonment data in marketing, sales, and direct mail automation.

Webhooks

Webhooks erklärt: Definition, Funktionsweise, B2B-Use-Cases und Vorteile für Echtzeit-Automatisierung in Marketing und Sales.

Zielgruppensegmentierung

Audience segmentation in B2B explained: definition, functionality, use cases and benefits for data-driven marketing and direct mail automation.